# Push business apps to every mobile device silently

MDM Plus distributes store apps and in-house apps in bulk and installs them silently on managed devices — no user action, no app-store password.

![Apps distributed in bulk to a managed device](https://cdn.manageengine.com/sites/meweb/images/mobile-device-management/images/push-business-apps-silently.png)

## The problem

Rolling out a new app by emailing everyone a link and hoping they install it means partial coverage, wrong versions, and a week of chasing stragglers. Field and frontline staff often can't (or won't) fumble with store logins just to get the tool they need to do their job.

## The feature

**Quick answer:** add apps to the App Repository, associate them with a group, and MDM Plus pushes and installs them silently.

It supports public App Store / Google Play apps, enterprise (in-house) apps, and web clips. Through managed distribution (Apple VPP / Managed Google Play), installs happen without prompting for personal credentials, and you can update or remove what you deployed later.

## The unique advantage

One catalog covers every platform, so a cross-platform rollout is a single action rather than three. You control versions centrally and can silently update apps in waves — useful when a bad release needs to be held back from most of the fleet.

## How it looks in the console and device

In the console you add the app, assign licenses, and publish to a group. On a fully managed device the app simply appears and installs; on a work profile it lands inside the managed (work) side only.

![](https://cdn.manageengine.com/sites/meweb/images/mobile-device-management/images/silently-install-apps-on-mobile-devices.png)

## Use cases in different industries

### Logistics

Push route, scanning, and proof-of-delivery apps to every driver at once.

### Healthcare

Deploy clinical and secure-messaging apps to new devices instantly.

### Retail

Roll a seasonal promo or inventory app to all stores overnight.

### Construction

Equip site tablets with plans, safety, and reporting apps before they leave the office.

## Tips and troubleshooting

1. Silent install on iOS generally requires Supervised mode plus managed distribution; on unsupervised BYOD, the user may see a lightweight confirmation.
2. On Android, "Managed Google Play → only approved apps" pairs well with silent push to prevent side-loading.
3. If an install stalls, check that the app license (VPP/Managed Play) is assigned and the device has checked in recently.

## Related use cases

### Block risky and unapproved apps

![Approved apps allowed while unlisted apps are blocked](https://cdn.manageengine.com/sites/meweb/images/mobile-device-management/images/block-risky-apps.png)

App management · Android

[Block risky and unapproved apps](https://www.manageengine.com/mobile-device-management/mdm-use-cases/block-apps-mobile-devices.html?utm_source=silently-install-apps-on-mobile-devices)

### Enroll a fleet of iPhones out of the box

![Four sealed iPhones configuring themselves on first boot](https://cdn.manageengine.com/sites/meweb/images/mobile-device-management/images/enroll-iphones-out-of-the-box.png)

Enrollment · iOS, iPadOS

[Enroll a fleet of iPhones out of the box](https://www.manageengine.com/mobile-device-management/mdm-use-cases/iphone-zero-touch-enrollment.html?utm_source=silently-install-apps-on-mobile-devices)

### Deliver confidential documents to field teams

![Documents delivered into a managed app on a device](https://cdn.manageengine.com/sites/meweb/images/mobile-device-management/images/distribute-confidential-documents.png)

Content · iOS · Android

[Deliver confidential documents to field teams](https://www.manageengine.com/mobile-device-management/mdm-use-cases/secure-document-distribution-mobile-devices.html?utm_source=silently-install-apps-on-mobile-devices)