Choosing what we offer is a discipline
We believe that great companies invest in things that they can control. Apple’s founder Steve Jobs said, “Deciding what not to do is as important as deciding what to do. That’s true for companies, and it’s true for products.”
Because of the hype cycle generated by the market, companies might mindlessly invest in leading-edge technologies without having an articulated vision of what they intend to do with them, making their balance sheets unsustainable, especially during a recession. We are not swayed by these hype cycles. We withstand stormy days and provide customers with uninterrupted services. As a testament to this fact, we announced a small business emergency assistance program for companies hit hard by the COVID-19 pandemic.