Intune Application Management for Third-Party Apps

Extend Microsoft Intune with third-party app management using ManageEngine Patch Connect Plus. Deploy, patch, and update hundreds of third-party applications directly from Intune with automated patching and centralized control.

What is Microsoft Intune app management?

Microsoft Intune application management is the set of capabilities in Intune (part of Microsoft Endpoint Manager) for deploying, configuring, updating, and protecting applications on managed endpoints. Admins use it to push apps to Windows, macOS, iOS, and Android devices, control how those apps behave, and report on adoption and compliance.

Out of the box, Intune handles Microsoft 365 apps, Edge, store apps, and any line-of-business software you manually package as a Win32 .intunewin file. Apps are assigned to users or devices through Microsoft Entra ID (Azure AD) groups, and configuration is delivered through app configuration policies and app protection policies.

Capabilities covered by native Intune:

  • App deployment
  • Win32 packaging
  • Entra ID assignment
  • Configuration policies
  • Protection policies
  • Deployment reporting

What native Intune misses for third-party apps

Intune ships with strong device management and policy controls. Patching non-Microsoft software is not part of that core. Admins running an Intune-only or hybrid co-management setup typically run into three problems.

  • Manual packaging

    Each Win32 app has to be wrapped as an .intunewin file, uploaded, and re-tested for every vendor release.
  • No central catalog

    There's no built-in repository to subscribe to, the way SCCM admins use third-party catalogs for Chrome, Adobe, Java, and the rest.
  • No cross-vendor compliance view

    You can see whether a Microsoft update has installed. Telling whether Adobe Reader installed across 3,000 endpoints is harder.
  • Patch Connect Plus closes that gap.

    It plugs into Microsoft Intune so you can deploy, update, and report on 1200+ third-party applications without leaving the Endpoint Manager console.

What can you do with Application Management for Intune/MEM in Patch Connect Plus?

Patch Connect Plus's Application Management feature for Intune adds the workflows native Intune doesn't cover, while keeping deployment inside the Microsoft Endpoint Manager console.

  • Catalog of 1200+ third-party apps

    Pick from a curated repository of pre-packaged applications including Chrome, Firefox, Zoom, Adobe Reader DC, Java, Notepad++, 7-Zip, and hundreds more.
  • Automatic Win32 app packaging

    Patch Connect Plus generates the Win32 package, signs it, uploads it to Intune, and writes the detection rules so Intune knows when a device is on the right version.
  • Direct creation in Intune Client Apps

    The application appears under Client Apps in your Intune console, ready to assign to Microsoft Entra ID groups you already use.
  • Automated patching

    New vendor releases are published to Intune within 6 to 9 hours of release. Supersedence is handled, so the old version retires cleanly when the new one rolls out.
  • Custom application deployment

    Beyond the catalog, deploy any in-house MSI or EXE to Intune with the same workflow. Bring your own installer; Patch Connect Plus handles the rest.
  • Pre/post deployment scripts

    Attach PowerShell scripts to handle registry edits, shortcut suppression, license activation, or cleanup of older config files.
  • Centralized compliance reporting

    One view of installation status, missing updates, failed deployments, and coverage gaps across every third-party app under management.
  • Works with E3 or E5. No premium add-on required

    Patch Connect Plus does not require Microsoft Enterprise App Management or an E5 license. Standard Microsoft Intune is enough.

How to deploy third-party updates to Intune (step by step)

  • Step 1 : Configure Intune in Patch Connect Plus

    Admin → Intune Settings. Paste Client ID, Tenant ID, and Client Secret from your Azure AD app registration.
  • Step 2 : Pick the third-party update

    Open the Intune tab → Third-Party Updates. Toggle to Intune. Select the application(s) to publish.
  • Step 3 : Customise the deployment

    Apply a deployment template, or attach a pre/post script for registry edits or shortcut handling.
  • Step 4 : Publish to Intune

    Click Publish Now. The update appears under Apps → Client Apps in your Intune console.
  • Step 5 : Assign to a group

    Open Properties → Assignments. Add the Entra ID group. Click Review + Save.

The update reaches enrolled devices on the next sync. Future releases auto-publish. No manual action required.

Why is Patch Connect Plus the best choice for third-party apps management with Intune?

There are a handful of tools in this category. Six things separate Patch Connect Plus from the rest and make it the choice for teams already invested in Microsoft Intune.

  • Native Intune integration:Apps are created directly in your Intune Client Apps list, not in a separate console you have to switch to. The Microsoft Endpoint Manager experience stays intact.
  • 1200+ apps, curated and tested:The repository covers the apps your users actually run. Every app is signed, version-tracked, and validated before it reaches your Intune tenant.
  • No premium license required:Works with standard Microsoft Intune. You don't need Microsoft Enterprise App Management, an E5 license, or any other premium add-on to get full third-party patch coverage.
  • True automation, not just packaging:Other tools help you package an app once. Patch Connect Plus re-publishes new vendor versions automatically within 6 to 9 hours of release, with supersedence handled for you.
  • Hybrid SCCM + Intune support:One Patch Connect Plus instance covers both SCCM and Intune deployments. Co-management environments don't need two tools. Toggle between platforms in the console.
  • Custom application deployment included:Beyond the catalog, deploy in-house MSI and EXE installers with the same automation. Pre/post scripts, deployment templates, and reporting work the same way for custom apps.

The bottom line If your team uses Microsoft Intune and needs to patch anything Microsoft didn't write, Patch Connect Plus is the most direct path from "we need this fixed" to "it's done."

Frequently asked questions

Microsoft Intune application management is the set of capabilities in Intune (part of Microsoft Endpoint Manager) for deploying, configuring, updating, and protecting applications on managed endpoints. It covers app assignment to Entra ID groups, Win32 app packaging, configuration policies, app protection policies, and basic deployment reporting. The scope is primarily Microsoft-first apps and any third-party software you manually package as Win32 apps.

Intune does not maintain a catalog of third-party applications with automatic version updates. Microsoft offers Enterprise App Management as a premium add-on, but its catalog is limited and requires an E5 or equivalent license tier. For broader third-party patching, admins typically rely on third-party tools like Patch Connect Plus.

Three main limitations: every third-party app has to be manually packaged as a Win32 .intunewin file and re-uploaded for each vendor release; there is no built-in repository of pre-packaged third-party apps; and there is no consolidated patch compliance view across non-Microsoft vendors. These gaps mean admins spend significant time on packaging and tracking that doesn't exist for Microsoft apps.

Patch Connect Plus plugs into Microsoft Intune to add a curated catalog of 1200+ third-party applications, automated Win32 app packaging, automatic publishing of new vendor releases, and centralized patch compliance reporting. Apps are created directly in your Intune console under Client Apps and assigned to your existing Entra ID groups, so the deployment surface stays inside Microsoft tools.

Yes. Patch Connect Plus monitors vendor sites for new releases and typically publishes new builds to your Intune apps within 6 to 9 hours of release. Supersedence rules are configured automatically so old versions are replaced cleanly. Once an app is set up the first time, the fetch, publish, assign, and install loop runs without admin involvement.

Yes. In addition to the prebuilt catalog of 1200+ third-party apps, Patch Connect Plus supports custom application deployment for in-house and line-of-business software. You can package any MSI or EXE installer, attach pre and post-deployment scripts for registry edits or license activation, and push the deployment through Intune using the same workflow as catalog apps.