# Brand Reputation Monitoring Software - ManageEngine Applications Manager

## Brand Reputation Monitoring

Most businesses today are increasingly leveraging the capabilities of e-commerce websites to build their brands and market their products and services. A brand's online reputation can go a long way in helping the business grow as it improves customer trust and loyalty. This can mean better sales, free advertising and increased reach. Maintaining Brand Reputation is essential to any business and is also a serious challenge for many organizations.

Applications Manager's Brand Reputation monitoring software lets you monitor Brand Reputation and maintain a positive brand reputation by constantly performing real-time black-list checks on your website.

## Prevent your website from being black-listed

A major part of Brand Reputation management involves ensuring that your website isn't marked as a threat to users. Applications Manager's Brand Reputation monitor identifies if your website is being marked unsafe by repeatedly checking it against Google's Web Risk List, a regularly updated collection of unsafe resources on the internet.

Applications Manager supports two ways of adding your website for monitoring:

- You can add individual webpages (you can just specify the URL of the webpage).
- You can choose to discover webpages. In this case, you can enter a web page URL in the **Web page URL** field, and all URLs on that page will be automatically listed, after which you can choose which URLs to add for monitoring.

![Brand Reputation Monitoring - ManageEngine Applications Manager](https://www.manageengine.com/sites/meweb/images/applications_manager/brand-reputation-monitor.png)

Applications Manager's Brand Reputation Management software classifies and notifies you about why your site was marked unsafe. It gives insights about whether it was identified as a:

- Suspected malware  
- Phishing/Deceptive  
- Unwanted Software  

If your website is suspected as Malware, it might indicate that your site may have links to some known viruses. You need to identify if your website has any unusual redirects from your site. This may be crucial as these are considered major menaces to the users in the online community.

If your website is suspected as Phishing/Deceptive, it might mean that your website contains social engineering elements that may trick end users into revealing some personal or confidential information. Recognizing and getting rid of these elements may help white list your website again.

In the above two cases, if you find that your website was wrongly suspected, you can report the URL as being wrongly flagged by clicking on the respective **Steps to whitelist** hyperlink.

If your website is suspected of being unwanted software, you may need to check and verify if there are any auto-download files. Rechecking and removing it can prevent it from being marked as **Unwanted Software**.

![Brand Reputation Monitoring Software - ManageEngine Applications Manager](https://www.manageengine.com/sites/meweb/images/applications_manager/brand-reputation-details.png)

The information is presented visually in a tabular format to ensure the user can detect problems at first glance.

## Customized alerts and notifications

Applications Manager's Brand Reputation management service lets you add up to 10 URLs in a single monitor. You can configure alerts for:

- Malware Count  
- Phishing/Deceptive Count  
- Unwanted Software Count  

You will be notified if many of your webpages are being marked unsafe. You can receive these alerts through various mediums such as SMS, Email, Slack, etc. This can help website owners become aware of problems with ease and resolve them before end users get affected.

![Brand Reputation Management - ManageEngine Applications Manager](https://www.manageengine.com/sites/meweb/images/applications_manager/brand-reputation-count.png)

## On-demand reports for analysis

Applications Manager also lets you generate reports for Brand Reputation Count attributes. These may help you analyze the trends of your brand's online reputation over a selected period. These reports can be exported in PDF/Excel format or can even be sent to your email.

## Get started within a few minutes!

With Applications Manager's Brand Reputation monitoring tool, you will be able to effortlessly ensure that your websites don't get black listed.

Applications Manager also offers deep [website monitoring](https://www.manageengine.com/products/applications_manager/website-monitoring.html?brand-reputation-monitoring) that gives deep insights about the health and performance of your websites, helping you optimize them for better end user experiences.

Quickly get started by downloading a full-fledged, free, [30 day trial](https://www.manageengine.com/products/applications_manager/download.html?brand-reputation-monitoring) now!

## Common queries on Brand Reputation Monitor

### What is brand reputation?

Brand reputation is how users or consumers perceive a company or an organization.

### Why is brand reputation important?

Your brand's reputation is very pivotal. Maintaining a positive brand reputation helps increase customer loyalty, build confidence in the market, and position your brand as a leader in your respective space.

### How to monitor brand reputation?

A Brand Reputation monitoring tool can help you identify threats on your website by recognizing whether your website is being blacklisted or omitted by search engines. Also, some browsers and antivirus software may trigger an alert or show warning messages when accessing blacklisted URLs. If your website's URL is blacklisted, an end user will not be able to access it, leading to less traffic.

ManageEngine Applications Manager's Brand Reputation monitor can protect your brand's reputation by preventing it from being blacklisted.

### Can I monitor more than 10 URLs?

You can add a maximum of 10 URLs per monitor. License count is calculated as:

Number of monitors / 10

### Are there any other prerequisites for adding a Brand Reputation monitor?

There are no prerequisites. However, it is important to check whether [Google's Web Risk API](https://cloud.google.com/web-risk/docs/overview) is reachable from the Applications Manager server to ensure the monitor can collect data. This can be done by clicking on the **Check Connectivity** button in the New Monitor page.

For more information, click [here](https://pitstop.manageengine.com/portal/en/kb/articles/troubleshooting-brand-reputation-monitor).

![Brand Reputation Monitor - ManageEngine Applications Manager](https://www.manageengine.com/sites/meweb/images/applications_manager/brand-reputation-new-monitor.png)