Last updated: July 24, 2026
Web apps not available on the public Play Store, or apps accessed only via browser, can be published directly from the MDM console. Under App Repository > Managed Google Play > Add Apps > Google Hosted Apps, select the Web Apps tab, provide a title, URL, display type, and icon, then create it. Once created, save and sync to add it to the App Repository for distribution to devices.
Publishing web apps as private Play Store apps allows organizations to distribute their internal web applications securely across their managed Android devices. By publishing web apps through the ME MDM console, you can provide easy access to these apps while maintaining control over their availability and distribution.



It may take a few minutes for the app to become available.




Note: The first time you publish a private app, you'll need to provide an email address to receive notifications about your app updates and Google Play developer account.
Your Enterprise Private App is ready to be distributed to devices and groups.
For more information, visit Google Play Store- Create Web apps and Manage multiple versions of private apps in Google Play Store.
Use a web app when you have a browser-based application that isn't available on the public Google Play Store, or when the app doesn't need to be installed locally and can simply be accessed through a browser.
You need an Application Title (the name shown on devices), the URL where the web app is hosted, a Display type (full-screen, Standalone, or Minimal UI), and an icon for the app.
It may take a few minutes after clicking Create before the web app becomes available; once available, select it and click Save & Sync to add it to the App Repository so it can be distributed to managed devices.