Aditya Oswal is a product marketer at ManageEngine, a division of Zoho Corp., where he drives strategic marketing initiatives for the ITSM division and crafts compelling, SEO-focused content across articles, guides, and campaigns. With experience spanning GTM strategy, webinars, and user education programs, he has authored numerous resources on ITSM best practices and the managed services industry for global audiences. Aditya enjoys translating complex service management challenges into clear, actionable narratives that help IT leaders, MSPs, and service teams deliver better business outcomes.