Siddharth has over seven years of experience as a product marketer and ITSM evangelist at ManageEngine. He works at the intersection of the ITSM market evolution, customer education, and go-to-market planning—all leading towards building better use cases and content assets that drive product adoption.

He creates thought leadership articles, pitch decks, best practice guides, e-books, and strategic content that help IT service delivery teams navigate their everyday service management challenges. Deeply invested in both established ITSM principles and emerging technology disruptions, Siddharth explores how these shifts affect people—service desk staff and their end users alike.

A regular speaker at industry events including SITS UK, HDI Service and Support World, and ManageEngine User Conferences, he has also hosted numerous ServiceDesk Plus Masterclass and thought leadership webinars over the past five years.