Bookmark Management
Deploy pre-approved, IT-managed bookmarks to users' browsers so users can access critical web applications directly.
Overview
About bookmark management
How the Bookmark Manager centralizes and protects access to essential web applications.
Centralized, protected bookmarks
The Bookmark Manager lets IT admins push pre-approved web applications and websites to users as bookmarks in a SaaS-centric work environment. This removes the need for users to search for the tools they need and streamlines access to essential resources.
Because bookmarks are centrally managed, IT-managed entries take priority and stay consistent across users. Organizing bookmarks this way also improves navigation, and IT-managed bookmarks are protected from unauthorized changes, keeping the work environment secure.
Benefits
Why use Bookmark Manager
How it compares to traditional, on-premises-only deployment methods.
Built for remote and distributed teams
Traditional bookmark deployment methods, such as GPOs and Chrome's ADMX templates, only work on on-premises networks. As remote work grows, IT teams need to address this limitation.
Endpoint Central deploys bookmark policies to many devices at once, regardless of network, removing manual overhead and keeping access to critical web resources consistent across diverse work environments.
Setup
Implementing bookmark management
Deploy bookmarks silently to the bookmarks bar of users' browsers.
Add a bookmark policy
IT admins can use the bookmarks bar to give users quick access to mission-critical web applications and websites. Endpoint Central's Bookmark Manager deploys these silently, with no action needed from the user.
- In the Endpoint Central console, go to Browsers → Policies → Browser Customization.
- Click Create Policy and select the OS platform.
- Give the policy a name and description.
- Choose Google Chrome, Microsoft Edge, or Other Chromium-based from the drop-down.
- Click Bookmark Manager, then click Add Bookmark.
- Enter a name for the bookmark and the website to bookmark, and choose the folder to add it into.
- Click Save, then click Publish to save the policy.
- Deploy the policy with the computers or groups of computers you want it applied to.

The Bookmark Manager policy screen.
The browser receives the configured bookmarks as a managed bookmark collection. Its top-level folder uses the name configured in Bookmark Manager. Add subfolders and sites within that collection before publishing.
Managed bookmarks do not become ordinary user-created bookmarks merely because they appear on the bookmarks bar. Review the managed collection and the bookmarks-bar visibility setting separately. Verify the folder and entries in the target browser after deployment.
On Windows, do not use separate overlapping Bookmark Manager policies as a way to merge bookmark lists. The active collection for the same bookmark payload supplies the managed list. Put the required bookmarks together in one policy, publish it and verify the deployed result.
For example, if two policies each contain one different bookmark, deploying both does not create a combined two-bookmark list. Include both entries in the intended policy. Review policy conflict precedence when an expected bookmark is missing.