Mobile application management (MAM) solution

Comprehensive app life cycle management for your diverse app ecosystem

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Supported OS

Supported Devices

A 360-degree approach to managing apps efficiently


Set app settings and permissions prior to deployment


Provision store and in-house apps without user intervention


Enforce policies and restrictions that safeguard app data


Run apps on approved versions


Remove apps on demand

An app management solution that focuses on both productivity and security

Manage app configurations and permissions

Preconfigure app permissions and settings and prevent further modification by end users.

Automate app distribution based on groups

Ensure employees have the right apps on their devices based on their roles and departments.

Configure self-service portal

Approve store and in-house apps on a self-service portal for the convenience of the IT team and employees.

Test and deploy updates

Check for app stability and compatibility before mass deployment or update by managing multiple test channels.

Block or mandate apps

Meet compliance, productivity, and security goals by blocking or mandating the presence of specific apps.

Lock down apps

Restrict devices to specific apps and functions and customize the home screen using the kiosk function.

Secure corporate data on BYOD

Apply extensive policies to keep app data at rest, in use, and in transit safe.

Enforce per-app VPN

Mandate VPN for corporate apps while ensuring that personal apps do not connect to it.

Implement single sign-on for apps

Relieve users of password fatigue while securing access to applications.

Enhance your app management strategy with ManageEngine

Deliver right apps to the right users

Deploy all the necessary apps custom-built for your organization or the ones readily available in the store in bulk to devices or users with a single click. Integrate with official app stores for OSs to distribute apps. Deploy in-house apps in various formats: IPA, APK, XAP, MSIX, APPX, APPXBUNDLE, and MSI.

Single- and multi-app lockdown

Ensure that only authorized apps and device functions can be accessed by implementing kiosk mode. Restrict devices to only a single app or a designated set of apps and customize the home screen wallpaper, icon layout, and fonts. Automate entry and exit of single-app lockdown based on predefined conditions. Additionally, run apps in the background to meet dependencies while in single-app lockdown.

App data security

Implement data loss prevention policies for corporate apps and workspaces. Prevent data sharing between managed apps and unmanaged apps and remove all corporate data when the device integrity is breached. Restrict backups of corporate data to third-party cloud services and prevent users from installing apps from untrustworthy sources or even various business stores.

Play Store security and customization

Set up a Play Store that contains store and custom apps for your organization. Categorize and display different apps for different user groups. Enforce Play Protect to scan for malware in installed apps.

BYOD app management

Ensure work-related data stays only in its designated space with containerization. Enforce security policies to manage these containers and prevent work app data from mixing with personal app data.

Workspace management

Manage the entire suite of products from Zoho Workplace with conditional access and app protection policies for enhanced security, productivity, and end-user experiences.

App-only management

Use app-only management policies on devices that are not actively managed by your organization. Safeguard corporate data by applying data sharing restrictions to business apps on BYOD.

Integration with app development platforms

Integrate with Zoho Creator, our low-code app development platform, to publish apps directly on devices post-development. Build apps with custom workflows using Zoho CRM's software development kit and deploy them to multiple sales, marketing, and support teams with a single touch. Integrate with other CI/CD vendors using our powerful REST APIs to ensure faster application delivery.

Rugged and IoT management

Secure nontraditional devices from the same console as traditional devices. Apply configurations customized by original equipment manufacturers for rugged and purpose-built devices. Update OSs, securely troubleshoot, and restrict access to just the intended apps and content.


Trusted by leading brands across industry verticals

Here's what your peers think about us

We have been using Mobile Device Manager Plus for over three years now and have effectively secured all our remote tablets. It takes the pain out of deploying apps and quite efficiently handles all our business requirements.

Peter Bailey Director and co-founder, eXPD8

With Mobile Device Manager Plus, we can silently install specific apps on select devices or for the entire group, without any user intervention.

Abdoul Karim Barry Systems engineer, Microcred Group


*Five prominent vendors (excluding Mobile Device Manager Plus) were considered to calculate the average. The ratings were taken from G2 on December 8, 2021.

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MDM 101: The basics of Mobile Application Management (MAM) explained

  • 1. What is Mobile Application Management (MAM)?

    Mobile application management (MAM) or mobile app management is the process of managing the life cycle of the store and internal mobile applications used within an enterprise. Mobile application management involves configuring, distributing, installing, updating, and deleting store and in-house apps on both enterprise- and employee-owned devices. Enterprise mobile application management allows IT admins to manage mobile app licenses and the permissions required by mobile apps. They can also define app-based security policies to place restrictions on business apps and their associated data. Further, mobile app management solutions also allow admins to block malicious mobile from being accessed on devices.

  • 2. What is App Management?

    App management or application management is the set of activities that are performed by IT admins to ensure organization devices have the right apps installed on them and that these apps are secure. It includes distributing, installing, configuring as well as uninstalling apps on the devices that are used for work. App management software allows admins to manage apps on a range of devices across OS platforms like Apple, Android, Windows and Chrome.

  • 3. Why shouldn't enterprise apps be managed manually?

    You can manually distribute apps to your workforce by sharing them through email, publishing them on the app store or your corporate website. However, satisfying the requirements of multiple departments and teams in the organization can prove to be tedious, and ensuring the distributed apps are updated on time adds to the task's complexity.

    Furthermore, it would be impossible to manually manage app configurations on devices, block apps from creating unauthorized backups of corporate data on third-party cloud servers, or prevent employees from accidentally installing malicious apps on their devices and placing corporate data at risk. This is why it is crucial to use a MAM tool for secure enterprise mobile app management.

  • 4. Why is Mobile Application Management (MAM) important?

    With organizations shifting towards a mobile-first workforce, reliance on mobile apps has surged exponentially. IT admins have to ensure the workforce's devices, both enterprise- and employee-owned, are ready for corporate use by having the necessary apps installed and running on the approved versions. The added complexities of remote work have made managing enterprise mobile apps a cumbersome task within organizations of all sizes.

    Effective mobile application management allows IT admins to work over the air to seamlessly configure, distribute, update, and manage apps on both personal and corporate devices. MAM enables admins to apply the necessary security policies on devices and restrict the installation of unapproved apps. This reduces the possibility of shadow IT, which involves employees installing apps from untrustworthy sources without the IT team's approval.

  • 5. What is the difference between MAM and MDM (MAM vs MDM)?

    Mobile device management (MDM) deals with the holistic management of the entire life cycle of mobile devices used within an organization, from device onboarding to device retirement. MDM enables admins to enforce security polices on managed devices, push device software updates, perform remote actions, and track device locations.

    Mobile application management (MAM) primarily deals with managing applications on devices and the data stored within those applications. Using MAM, admins can monitor and manage the installed apps, distribute apps and app updates, configure app permissions and licenses, and uninstall apps that are not approved by the organization. Contemporary MDM solutions have extensive MAM capabilities, allowing IT admins to effectively manage devices and their apps from the same console.

  • 6. What are the key features of a Mobile Application Management (MAM) solution?

    A good MAM tool should allow IT admins to:

    • Remotely distribute, update, and manage store and in-house apps on both personal and corporate mobile devices.
    • Install both store and in-house apps on devices without user intervention for comprehensive app management.
    • Add apps to a self-service portal that employees can use to install the apps.
    • Manage app licenses, permissions and configurations.
    • Seamlessly purchase and distribute apps by integrating with portals like Apple Business Manager and Google Play.
    • Block the installation of unapproved apps, ensure the presence of mandated ones, and prevent apps from creating automated data backups on third-party cloud servers.
  • 7. What are the benefits of a Mobile Application Management (MAM) tool?

    Mobile application management tools provide benefits such as:

    • Keeping employees productive by ensuring they have secure access to approved versions of required store and enterprise-developed apps.
    • Ensuring apps access just the necessary device permissions by facilitating granular-level control of app permissions and configurations.
    • Allowing apps and app updates to be checked for stability through testing on select devices before enterprise-wide distribution.
    • Protecting corporate data from security threats by blocking the installation of unapproved apps.
    • Simplifying app inventory management by providing a bird's-eye view of all installed apps on devices.
  • 8. How does a mobile app management software work?

    App management solutions work by allowing IT admins to remotely distribute, monitor, and manage apps from a central console so that they can install, update, and uninstall apps for users without having to physically handle the devices.

    How do you manage apps on Apple devices?

    iOS, iPadOS, and macOS devices are used extensively within organizations to accomplish work tasks. You can leverage the capabilities of Apple Business Manager by integrating it with your MAM tool, making app purchase, distribution, and management seamless. Additionally, enrolling enterprise-owned Apple devices using Apple Business Manager results in additional app management capabilities, such as silent app installation, which installs apps with zero user intervention.

  • How do you manage apps on Android devices?

    Like Apple Business Manager, Google Play can be integrated with your MAM tool to simplify the process of approving, distributing, and managing apps and their required permissions on Android devices. This integration also facilitates silent app installation on enterprise-owned Android devices.

    How do you manage apps on Windows devices?

    You can integrate Microsoft Store for Business with your MAM tool to simplify store app distribution and management on the Windows devices in your organization. Enterprise-developed Windows applications and MSI applications can be configured, distributed, and managed on Windows 10 laptops, desktops, and Surface Pro devices through your mobile application management tool.

  • How do you manage apps on Chrome devices?

    With MAM, it is also possible to distribute Chrome Web Store apps, compatible Google Play apps, and custom enterprise-developed apps to the Chromebooks in your organization.

    How do you manage apps in BYOD environments?

    Required apps, both store and in-house, can be added to a repository within a MAM tool and distributed to employee-owned devices. These apps will then be added to a self-service portal (an application for MAM installed on the device) from where users can install them at their own convenience. It is also possible to create a virtual container within a device to separate corporate apps and data from the user's personal space.

  • 9. How do you block a specific app or set of apps on devices?

    Contemporary MDM tools like Mobile Device Manager Plus come with extensive mobile app management capabilities that IT admins can use to block specific apps on Apple, Android, Windows, and Chrome devices within an enterprise. When an unapproved app is detected, admins can choose to notify the device user and automatically uninstall the app or simply direct the user to uninstall it. Once the app is uninstalled, the user will not be able to install it again.