Starting May 2022, we are rebranding from Desktop Central to Endpoint Central. This applies to the on-premises, cloud and MSP versions. After 16 years of exciting growth, we have set forth to update our identity.
It is surely a difficult decision to let go of a name that has served us well for 16 years. But since our inception in 2005, we have largely evolved and expanded. The moniker 'Desktop Central' no longer adequately mirrors us. This rebranding is our attempt to create an identity that is synonymous with the length and breadth of our offering while still holding prudence for the future market. And the name 'Endpoint Central' succinctly encapsulates who we are and brings justice to our feature-set.
Nothing aside from the name and logo has changed.
This revamp is not born out of a merger or acquisition.
Endpoint Central will work exactly like before.
This revamp will not affect any of your business with us.
Our addresses and contact numbers remain the same.
Around the late 2000s, organizations increasingly started automating the administration activities that were otherwise being done manually. This market functioned under the name Client Management Tools.
We built Desktop Central right from scratch and launched as a Client Management Tool in 2005. Desktop Central, right from debut, stood apart from other vendors in the thoughtful provision of features like Distribution Server for bandwidth reduction, Power Management as a 'Go Green' initiative, etc.
Around 2010, mobile devices entered the radar of IT organizations. And in response, Mobile Device Management (MDM) was born. As mobility blurred the boundary between the personal and the professional, around 2012, MDM evolved into Enterprise Mobility Management (EMM) which offered increased security. EMM also supported BYOD among other things. It was this adaptation to BYOD then, that helped us survive the pandemic now.
It continued to grow as a stand-alone market since CMT vendors could not easily absorb EMM due to architectural constraints. But in 2013, we catered to this need and introduced EMM in Desktop Central. We became the only vendor after Microsoft to unify EMM and CMT into a single product!
Following this, MDM got redefined to ‘modern management’ with the increasing adoption of Windows 10. Modern management denotes the endpoint management that is delivered via cloud-enabled services.
In 2016, Desktop Central was added to AWS and Azure marketplace. We are one of the first vendors to provide EMM capabilities as well as support to both legacy Windows OS and Windows 10. This way, we bridged traditional management and modern management. We also equipped the users with zero touch enrollment and autopilot mode.
Following the launch of Windows 10, around 2018, organizations increasingly started looking for a single vendor and a single platform to manage desktops and mobile devices. This lead to the convergence of CMT and EMM into Unified Endpoint Management (UEM).
Catering to this trend, we enabled users to automate day-to-day device management activities - from onboarding to retirement, across hybrid workspace and highly heterogeneous OS ecosystems (including chromeOS and tvOS) and endpoints like desktops, smartphones, tablets, servers, point-of-sale devices, thin clients, IoT, wearables, kiosks and other network components. In 2020, we launched Desktop Central Cloud. Read more..
We expanded to deliver requirements like robust remote control and security capabilities like DLP, anti-ransomware, compliance with HIPAA, PCI, PCI DSS, FISM, CIS, etc., that go beyond traditional and modern device management. Having advocated for security right from our founding, we continued to provide a secure operating environment to our users.
With powerful security capabilities like vulnerability discovery, remediation and auditing, we unify endpoint management with endpoint security like none other. To close gaps between conventional and modern management, we give users the liberty to deploy custom scripts as well as the ability to personalize the application to their liking.
Going forward, we believe the market is marching towards a hybrid environment with the mix and match of on-premises and cloud instances, virtual machines and physical machines, conventional workforce and distributed workforce, office and remote users. And we are ready for that! While not exhaustive, our roadmap includes tight integration between Endpoint Security Management and UEM, along with a feature-set that meets our users' ever-evolving needs.
Looking back, we stand as the only vendor to start from scratch, continually progress, and evolve into a globally renowned market leader with not a single acquisition or technology partnership along the way!
These recognitions over the years validate how Endpoint Central has consistently moved with the market trend. However, your trust will always remain our highest reward.
Magic Quadrant for UEM tools.
Excel in Traditional & Modern Device Mgmt and Contender for UEM.
Major Player of UEM & in three other categories.
Leader for UEM in Leadership Compass.
Customer Choice awards.
Silver and Bronze in Community Choice Awards.
Next Gen UEM.
Value for Money and Champion in IT Asset Management.
Over the next few months, you'll see our collaterals aligning around this new direction. While the name Desktop Central will be retired, we will continue to hold on to the spirit of a performance-led business. Thank you for being a major part of this journey, we wouldn't have come this far without you. Expect exciting things ahead!